Apple announces a new MacBook Pro lineup featuring the all-new family of M3 chips

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John Ternus, Apple’s senior vice president of Hardware Engineering | Apple.com

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Apple has announced a new lineup of MacBook Pro laptops featuring the all-new family of M3 chips. The M3 family incorporates advanced GPU architecture and enhanced CPU speed, resulting in improved performance and impressive new features.

The new MacBook Pro series includes three models: M3, M3 Pro, and M3 Max. These cutting-edge processors offer a range of performance and features to cater to different users. The 14-inch MacBook Pro, starting at $1,599, is ideal for everyday tasks and excels in pro applications and gaming. The 14- and 16-inch MacBook Pro models with M3 Pro deliver even greater performance and memory support, making them suitable for tasks like coding, creative work, and research. For users demanding top-tier capabilities, the 14- and 16-inch MacBook Pro with M3 Max provide exceptional performance and the ability to handle intensive tasks, including machine learning, 3D design, and video editing.

All the MacBook Pro models in the new lineup boast a brilliant Liquid Retina XDR display, a built-in 1080p camera, a six-speaker sound system, and versatile connectivity options. With a remarkable battery life of up to 22 hours, these laptops ensure consistent performance whether plugged in or on the go, offering exceptional portability.

According to John Ternus, Apple’s senior vice president of Hardware Engineering, "There is nothing quite like MacBook Pro. With the remarkable power-efficient performance of Apple silicon, up to 22 hours of battery life, a stunning Liquid Retina XDR display, and advanced connectivity, MacBook Pro empowers users to do their life’s best work. With the next generation of M3 chips, we’re raising the bar yet again for what a pro laptop can do. We’re excited to bring MacBook Pro and its best-in-class capabilities to the broadest set of users yet, and for those upgrading from an Intel-based MacBook Pro, it’s a game-changing experience in every way.”

According to an article from The Verge, Apple is launching updated versions of the 14-inch and 16-inch MacBook Pro with M3 Pro and M3 Max processors, featuring a design similar to their predecessors but now available in a new "space black" color instead of space gray. These machines offer various improvements, including enhanced performance and greater configurability. For instance, the M3 Max MacBook Pro can be customized with up to 128GB of RAM, marking a new high for Apple's laptops. Preorders are open today, with M3 Pro models becoming available on November 7th, and M3 Max units expected to ship later in November.

The pricing for the new MacBook Pro models varies depending on the configuration. The 14-inch MacBook Pro with the M3 Pro chip starts at $1,999, while the 16-inch model has a base price of $2,499. These costs can rise substantially when opting for the Max chip or increasing storage and memory capacity. For example, a fully equipped 16-inch MacBook Pro with 8TB of storage and 128GB of unified memory comes to a total of $7,199. However, there is also the more affordable option of the 14-inch MacBook Pro with the standard M3 chip, starting at $1,599.

The new MacBook Pro represents a significant improvement for users, particularly for those who haven't transitioned from an Intel-based Mac. The M3 Max model offers a performance boost of up to 11 times compared to the fastest Intel-based MacBook Pro model. Battery life is notably extended, providing up to 11 additional hours compared to the fastest Intel-based MacBook Pro model. The Liquid Retina XDR display offers a sustained brightness of 1000 nits and a peak of 1600 nits for HDR content, impressive contrast, vibrant colors, and exceptional viewing angles.

The new MacBook Pro lineup is available for order immediately, with shipping starting on November 7. Preorders are open today, with M3 Pro models becoming available on November 7th, and M3 Max units expected to ship later in November. Apple's latest MacBook Pro series promises to deliver powerful performance and innovative features to meet the needs of a wide range of users.

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